Renault - Electric village

About showing not telling that the move to electric is possible for everyone, no matter where you live - important because a big barrier to EV adoption is range anxiety

If the inhabitants of one of the country's most isolated towns can adopt an electric way of life, it'll prove that everyone can

Played out via YouTube but also some of the content was cut into documentary style ads for mainstream TV - content that really humanised the villagers experiences of getting on board with EVs over a two month period